Don’t Miss the Christmas in July Festival

Every July the Christmas in July Festival takes place in historic West Jefferson, NC! The Festival started in 1987 as a celebration of the Christmas Tree Industry that Ashe County, NC is known for. It is one of the best, old-fashioned summer festivals in the South drawing thousands each year.

The Festival is a free event held in Downtown West Jefferson and features the best of traditional mountain music, handmade arts & crafts vendors throughout the region while still celebrating the Christmas Tree industry.

Christmas-In-July Festival

There will be numerous food vendors featuring a variety of delicious festival foods and more. Civil War re-enactments will take place throughout the day of the festival at the West Jefferson Municipal Park.

Children’s activities, roving performers, competitions, non-profits and the Farmers’ Market are all a part of the festival as well.

Local community groups and individuals include dancing, clogging, singing and music will perform both Friday starting at 3 p.m. and Saturday starting at 9 a.m. on the Main Stage and Saturday starting at 9 a.m. on the Community Stage.

Be sure to vote on the “Best of the Best” Christmas tree competition. Voting takes place Saturday, July 7 from 9 a.m. to 3 p.m. The winner of the competition will be announced at 4 p.m. Voting will enter you in the contest to win a free Choose ‘n Cut Christmas Tree this holiday season!

Parking is available in lots located in close proximity to the festival as well as throughout the downtown area. Some parking areas/lots are used for fundraising opportunities by local organizations the day of the festival and parking fees may be charged.

Things To Do During Summer In The Blue Ridge Mountains


Some say vacationers are divided into one of two camps – Those who love the beach and those who love the mountains. We say you can love both! We do!

When it gets just too hot at the beach in the latter part of summer, why not retreat to the Blue Ridge Mountains where the air is cool, crisp and clean!

While beach vacations are usually about golf, swimming, and relaxing, a mountain vacation offers all those things and more!

Picture yourself sitting on a rock with your feet dangling in a cold mountain stream. Now see yourself dropping a line into a deep hole and BAM! you pull out a trout! Let’s see you try that at the beach!

Vacationers to the Blue Ridge Mountains enjoy such events as white water kayaking, mountain biking on ski trails, hiking to remote swimming holes for a dip, and plenty of fresh water fishing!

If this hasn’t tempted you by now, then just picture our amazing vacation home rentals where you can kick back and relax on the deck or in a hot tub and enjoy the mountainous views.

Hop in the car and enjoy a day trip to Lansing Creeper Trail Park or Mount Jefferson State Park. Don’t forget your bikes and helmets because there are plenty of places to ride!

If the arts are your thing there’s plenty of arts and culture in the area. Check out the Ashe Arts Center, Catch Light Gallery, R.T. Morgan Art and Glass by Camille, and the Ashe Custom Framing and Gallery.

Make a day of it and there are plenty of places to enjoy a relaxing lunch followed by a walk around town!

We hope to see you this summer!